# Customer interview analysis worksheet

An original Stetos.co template for a reviewable research decision.
Guide: https://www.stetos.co/blog/how-to-analyze-customer-interviews

## Study context

- Research question and decision:
- Audience, eligibility, and recruitment source:
- Invitations, participants, and completed sessions:
- Interview-guide versions and collection dates:
- Missing groups or relevant experiences:
- Source quality or transcript limitations:

## Code definition (repeat for each code)

- Code name:
- Meaning:
- Include when:
- Exclude when:
- Example and source:
- Definition version and date:

## Evidence record (repeat for each observation)

- Participant reference:
- Session and source location:
- Relevant role, cohort, and context:
- Supporting excerpt:
- Descriptive code or codes:
- Directly stated fact:
- Analyst or AI interpretation (label clearly):
- Uncertainty and contradictory evidence:

## Candidate theme (repeat for each theme)

- Proposed explanation:
- Supporting evidence references:
- Relevant participant group:
- Contradictory examples:
- Other explanations:
- Missing information:
- Counts and denominator, if used:
- What the evidence cannot establish:

## Decision brief

- Decision:
- Study scope:
- Findings with source references:
- Counterevidence:
- Limits:
- Proposed action:
- Owner:
- Evaluation criterion:
- What result would make us reconsider:

Check AI-generated summaries against the original conversations. Distinguish
participants, accounts, sessions, and mentions when counting. Preserve the
difference between a directly answered measure and a model-generated score.